About Pinch Social

Social is where preference is shaped and demand is won.

Pinch Social creates social systems that influence preference, capture demand, and drive measurable growth.

Pinch Social team at work

Focus on outcomes

Not content. A system.

We approach social media as a commercial system, where creative, paid distribution, and audience strategy work together to support brand growth, customer acquisition, and conversion.

Most social media marketing focuses on activity. We focus on outcomes.

Social media content examples
  • Creative built to influence buying decisions
  • Paid social designed to capture real demand
  • Every element connected to how customers discover, evaluate, and choose
  • Content structured to support brand awareness and conversion

Part of something bigger

Specialist, backed by scale.

Pinch Social is part of the 5th Business® Group of Agencies, a collective of strategy, public relations, demand generation, and social media firms.

Aligned Strategy

Social media strategy aligned to broader marketing goals

Integrated Campaigns

Integrated campaigns across PR, digital, and paid media

Scalable Programs

Scalable programs for multi-location and growth-stage brands

We operate as a focused social partner, supported by a broader system built for performance.

Brand content across mobile devices

Built for brands that need results.

We work with companies across consumer and B2B categories. Wherever social media plays a critical role in driving awareness, consideration, and sales, we're working.

HospitalityCPGRetailEducationFinancial Services+ more

Our Process

How we drive growth through social.

Our work is structured around three core functions:

01

Influence Preference

Social media strategy and content that builds brand awareness and positions your product as the preferred choice.

02

Capture Demand

Paid social, audience targeting, and retargeting strategies that convert attention into leads, traffic, and sales.

03

Drive Measurable Growth

Ongoing optimization, analytics, and performance tracking to improve efficiency and scale business results over time.

Leadership

Stuart Lewis

Stuart Lewis

President & CEO

Katie Rothschild

Katie Rothschild

Managing Director

Tawny Dhaliwal

Tawny Dhaliwal

Head of Operations

Oliver O'Brien

Oliver O'Brien

Head of Strategy

Andres Gonzalez

Andres Gonzalez

CFO

The Social-to-Pipeline Gap in B2B Marketing report

The Social-to-Pipeline Gap in B2B Marketing.

Social media activity, without pipeline. What's missing?

Read the Report

Ready to turn social into a business driver?

Let's Talk